As part of my Studio Art major at Furman University, I had to create a year-long thesis project with cultural significance. Clio, named after the Greek muse who discovered the guitar, tells stories from 26 women and non-binary musicians who use their platforms to talk about stigmatized issues. This magazine/photo-book hybrid includes 84 pages with over 100 photographs. This page shows some examples of what you can find in Clio. To purchase it, find the “Clio” page in the navigation menu at the top of my website.
24 HOUR PROJECT: Zany Butter
Furman’s Art Department partnered with the Miami Ad School to host a 24 hour branding design marathon. Each group was made up of four Furman students and one Miami Ad School student, combining art, communications, and business majors. At the beginning of the competition, we were given the option to design innovative packaging for either bacon, pasta, or butter.
My group immediately wanted to market to millennials who look for excitement in their lives. We took the “butter” concept a step further and created an organic almond butter. With most nut butter, the oils and the nuts separate and can be a pain to mix up. The spatula that comes attached to every Zany lid makes mixing the oils and nuts simple, while also allowing the user to scrape every last bit of butter out of the jar with ease. The jar is 100% recyclable and reusable - made with glass so once emptied, it’s a perfect drinking cup.
The people we marketed Zany to are likely on-the-go, so we created two healthy on-the-go options. The pack of four perforated butter pods will help the user spread directly onto bread without needing a plastic utensil. The protein bar is self-explanatory.
With this project, I turned one type of candy into three tea flavors, combining tea box designs with branding elements and colors from each candy flavor. Each product shot was styled and edited by me.